PEQUOD
CAPITAL

Business consulting for owner-led Utah businesses

A business consultant in your corner.

I work one-on-one with owners to get clear on the numbers, build a 5-year vision and a 1-year plan, and keep it moving with regular check-ins.

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Sound familiar?

You built something that works. Now it only works because of you.

Every decision, hire and fire still runs through you.
Your numbers live in QuickBooks or Shopify, but decisions still run on gut feel.
You're so busy running it that you can't tell what's actually driving profit.
The plan is in your head, so the team can't run it.

Why work with a consultant

Most owners figure it out alone. You don't have to.

The best-run businesses have someone outside the day-to-day who knows their numbers, asks the hard questions, and holds them to the plan. That's my job. I've spent years doing it as a consultant to 100+ franchise owners across the country, and now I do it one-on-one for independent Utah businesses.

AI at the table

How I work

Experience leads. AI speeds it up.

Knowing what to look for comes from years of sitting across the table from owners. AI just lets me get through your sales, costs and customer data in hours instead of weeks, so our time together goes to decisions, not digging.

Your numbers, read in full
I go through every order, product and customer, wherever your data lives: QuickBooks, Shopify, your CRM or a spreadsheet.
The story behind them
I find what's driving profit, what's quietly costing you, and what you can't see from inside the day-to-day.
A plan you'll actually follow
I turn what the numbers show into clear priorities, with owners and deadlines, and stay with you to see them through.

How it works

One 90–120 minute session
1. The Deep Dive
We walk through how your business works, connect your data, and build your 5-year vision and a 1-year plan broken into quarterly rocks.
Within one week
2. The Data Review
I go through your numbers, then we meet for an hour to walk through the report: how you're really doing, what's driving profit, what's holding you back, and what to fix first.
Monthly or quarterly
3. The Check-ins
We review your rocks, look at the latest numbers and adjust, so the plan keeps moving.

A Utah handmade goods brand with more demand than hours.

The situation

Sales had grown fast and customers were lining up, but the owner was stretched between making the product and marketing it. The plan lived in her head.

What the numbers showed

  • Their most requested product line was their least profitable for the time it took.
  • Revenue came in big spikes, with long quiet stretches in between.
  • Thousands of people had signed up for updates but never bought.

What they left with

A 5-year vision, a 1-year plan with quarterly rocks, and a short list of changes to make first.

What you walk away with

A 5-year vision

Where the business is headed, in a form your team can rally around.

A 1-year plan with quarterly rocks

3–5 priorities per quarter, each with an owner and a deadline.

A data review report

What your numbers say in plain English, and what to fix first.

Pricing

Start with the Deep Dive. Add check-ins once you've seen the results.

Check-ins, pay as you go

$500

Per session, monthly or quarterly

A fresh review of your numbers, a scorecard update, and a working session on your rocks.

Check-ins, paid upfront

$400

Per session

6 monthly check-ins: $2,400 (save $600).

4 quarterly check-ins: $1,600 (save $400).

Stockton Ashby with his family
Meet Stockton

From fast-growing startup to franchise growth, now working with Utah owners.

I spent five years at Fund Launch, a fast-growing Utah startup, where I saw firsthand what it takes to scale: building teams, protecting revenue and keeping clients through rapid growth.

Since then, I've worked inside a national franchise system, advising 100+ franchise owners on their numbers, operations and growth plans. I've seen what separates the locations that thrive from the ones that struggle, and I've helped owners build the plans, dashboards and presentations to close that gap. Now I bring that same playbook, plus the latest AI tools, to owner-led businesses here in Utah. BYU Marriott School grad, based in Lehi.

When I'm not working, I'm with my wife and our two young boys, usually on a trail somewhere in the Utah mountains. I'm also a big sports fan and a lifelong Utah Jazz believer, which has taught me a thing or two about patience.

Not ready for a call? Start with a free snapshot.

Send me your business name and I'll put together a one-page snapshot with 2–3 things I'd look at first, built from your website, reviews, and how customers book or buy. No call or commitment needed.

Get my free snapshot

Let's find your next move.

A free 30-minute call. We'll talk through where the business is today and whether the Deep Dive is a fit.

Book your call